Privacy Policy
Lou's Donut Co. (“Lou's,” “we,” “us”) runs a donut food truck based in Clare, Michigan. This policy explains what information we collect when you text us, place a preorder, request catering, or visit our website, and how we use and protect it.
Information we collect
- Your phone number and message content when you text our business number, for example to ask where the truck is today.
- Contact details such as your name, phone number, and email address when you place a preorder or submit a catering request.
- Order and event details such as items ordered, pickup stop, event date, location, and guest count.
- Basic technical data such as browser type and pages visited, which our hosting provider collects automatically to keep the site running.
How we use it
- To reply to your texts with our food truck's current location and schedule.
- To confirm, prepare, and follow up on preorders and catering bookings.
- To answer your questions and provide customer service.
- To operate, secure, and improve our website.
Text messaging (SMS)
We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes.
Lou's Donut Co. uses customer phone numbers to respond to inquiries, including requests for our food truck's current location and schedule. SMS messages are sent in response to customer-initiated requests, such as texting the keyword LOCATION to our business number.
We do not sell or share SMS opt-in data or consent with third parties for marketing or promotional purposes. Customers may reply STOP to opt out or HELP for assistance. Message and data rates may apply. Message frequency varies based on your inquiries.
How we share information
Lou's Donut Co. does not sell your personal information. We share it only with service providers that help us run the business, such as our text messaging provider, website host, database provider, and email provider, and only so they can perform those services for us. We may also disclose information if required by law.
How long we keep it
We keep information only as long as we need it to serve you, run our business, and meet legal or tax requirements. You can ask us to delete your information at any time.
Data security
We use reasonable safeguards to protect your information, including encrypted connections (HTTPS), access limited to Lou's staff, and reputable service providers. No method of transmission or storage is completely secure, but we work to protect your data.
Your choices
- Reply STOP to any text to stop receiving messages from us.
- Contact us to see, correct, or delete the information we have about you.
Children's privacy
Our services are not directed to children under 13, and we do not knowingly collect their personal information.
Changes to this policy
We may update this policy from time to time. The effective date at the top of this page shows when it last changed.
Contact us
Lou's Donut Co. · Clare, Michigan · (231) 455-0104